SOL ♥s NY!

Another day of our New York buying trip is in the books. As usual, it was a whirlwind of taxis, lingerie, and amazing food! Summer in Manhattan is so wonderful. One of Jeanie and my favorite summer traditions is sipping drinks by the rooftop pool at the Gansevoort Hotel (we love it so much we "pinned" it on Pinterest!). 

The roof top sunset was a glorious way to relax after a busy day. The Gansevort is our first pick of hotels in NYC. You can’t beat the roof top pool. We had the great pleasure of having Andy Mountain swing by for a night cap who also happened to be in town on business. Andy is long-time SOL shopper along with his wife Jade. He also happens to be SOL's man behind the camera for our fantastic ad campaign videos. 

Check back later for pictures from our visit to Natori. You seriously don't want to miss it! 

xoxo,
Cindy and Jeanie

p.s. -- Keep up with us on Facebook, too! We'll be sharing pics of little goodies we're finding throughout our trip ;)

Jeanie and I take a bite out of the Big Apple!

Sunday night, my sister Jeanie and I attended the Best of Intima awards at the rooftop garden at 230 5th Avenue. The view alone was fabulous beyond words. The party? Even better! 

Jeanie and I gathered with our industry on a lovely rooftop in steamy, sultry midtown. 16 Companies joined together to jury an awards ceremony that recognizes specialty stores for the following 4 categories: Personal Touch, Best Reference Store, European Flair, and Concept Store.

We sat with Danielle Zamudio at the Natori table and enjoyed sharing a lovely meal and conversation. We had the pleasure of meeting Ken Natori, Mrs. Natori’s son, and celebrating some fun milestones of his son, Cruz. 

Danielle, myself, and Jeanie

During his Belgium trip with Van de Velde in January, SOL Man Bruce made the acquaintance of a mother and daughter owned store in Newfoundland.  He was so excited to talk business with both of them and to share in their energy and excitement. Their shop Le Boudoir just celebrated their 2^nd anniversary and they won for Best of Intima’s Choice, a well deserved honor!

Congrats to Le Boudoir!

We shared a quick word with our friends from Bits of Lace in Charleston, NC. We’ve known Zee (next to me) for many years and  were delighted to be introduced to Nicole, their store manager.

Jeanie, myself, Zee, and Nichole

It was a joy to see our industry join together to celebrate one another and each other’s successes. The goody bag was a super bonus – it’s always a treat to be showered in gifts, especially when one of them is a gorgeous new set from Lise Charmel!

Today, we're off to CurveNY with Amanda and Jocelyn from SOL's buying department. Keep an eye on our blog and our Facebook page. Jeanie and I will be snapping pics to post of whatever beautiful, creative, or unique, person, place, or thing we come across that strikes our fancy!

xoxo,
Cindy and Jeanie

Sidewalk Sale: SOL Savvy Shopper Tips

This year, SOL has hopped off the train and is gearing up for an amazing year at the theater. Rejuvenated from our 4^th of July mini-vacays, we’re more than ready to give a Tony Award-winning performance! Our first act? SOL’s famous Sidewalk Sale, of course!

The store will be buzzing from the sidewalk to the alley, so here are a few valuable tips from our SOL Sidewalk Sale veterans:

Browse our website before coming down to SOL

Do some research! Most of the items you find at the sale will be online.  But keep in mind we will have several limited quantity items that can only be found at the sale itself.

“Like” SOL on Facebook for Sidewalk Sale contests and prizes!

“Like” us and check our page during the sale for mini-contests that could earn you some SOL Bucks!

As always, parking is on us!

Before you feed your meter, come see us first! Every SOL Girl will have plenty of parking tokens.

Get on the list

SOL’s expert bra fitters will be giving the performances of their lives during Sidewalk Sale! Because of this, our lovely ladies will be in high demand. When you get to SOL, sign up with our hostess right away so she can get you on the wait list. While wait times will vary, it’s best to get your name on the list as soon as you arrive.

Bring your friends and share the SOL love!

What better time for a girl’s day out than during Sidewalk Sale? In my opinion, everything is better with friends – especially shopping!  And don't forget that if you bring a first time SOL customer to SOL and she buys a bra, you BOTH get $20 in SOL Bucks! 

Expect the unexpected

Leave no bin or rack unturned! You never know what fabulous treasures you may find!

Stay cool

Our misters will take care of the “cool” part. And by misters, I don’t mean our SOL Man. Our H2O spritzers will cool you off while you browse the goodies in our tent.

Can’t make it to the store for the sale?

Give us a call! We will have fitters on full-time phone duty to assist you with your Sidewalk Sale shopping.

Come back for an encore performance!

We have so many amazing bargains it’s almost impossible to see everything on your first visit. Come see us every day so you don’t miss anything! Plus, additional markdowns take effect Saturday July 21st and Sunday July 22nd! On Saturday, you’ll get 20% off the lowest marked price on all sale items. And Sunday? 35% off. Yes, you read that correctly and yes, I know it’s amazing ;)

And my final bit of advice: HAVE FUN! This is SOL’s best/craziest/invigorating whirlwind of a sale and I can’t wait!

See you soon!

xoxo,

Cindy

Off we go...

We’ve caught our breath after another exhilarating and crazy Sidewalk Sale and we're headed for our next adventure.

Jeanie, Jocelyn and I are packing our bags with fabulous shoes and cool summer dresses and taking off New York City! If you've not been to the Big Apple in August, I can assure you it is two things. Hot. And. Humid. 

But...it is also inspiring! There is nothing like getting out of your own backyard to renew yourself.

We’re attending CURVE NY at the Javits Center and will be checking out all the new trends and collections for next spring - I can't wait!

For me, though, buying trips are more than just seeing the next season’s collections.  Whether we're in NYC or Paris, just walking the streets of these cities offers no end of visual inspiration. I can actually feel the creative energy that comes from the sights on practically on every corner.  It could be an outfit I see someone wearing, a window display, a pair of shoes, a billboard, a fabulous meal…I never know when I’m going to have my socks knocked off by something super cool. 

And this trip, I'm going to capture these creative moments and share them with you,  because everyone can use a little inspiration!  

Keep an eye on the blog and our Facebook page.  I’ll be snapping pics to post of whatever beautiful, creative, or unique, person, place or thing we come across strikes my fancy. 

Now to get Bella to sit on this suitcase so it will close...

Love,

Cindy