Contests, friends, billboards and donuts.

You would think after a busy week of Sidewalk Sale excitement, we'd take it easy around here, but we're back at it with all kinds of fun.

First of all - another huge thank you to everyone who worked, played, and came to the Sidewalk Sale! It's always so much fun!

This year, we had even more fun, because we posted updates and photos throughout the sale, all day long to our Facebook friends! They got to see hidden treasures we found in the bins, and even participate in fun little contests all day long for prizes.  Seriously, "liking" us on Facebook has it's perks!

This week, Janelle was so psyched that our new sassy billboards are going up around town, she gave a $25 store credit to the first Facebook fan who could tell us where it is...

Right there - at 6th & Kalamath - for all the world to see...and to take pictures of. (But only when the light is red!) The SOL girl who took this photo claims there's a really good view of the billboard from the donut store across the street, but we think that's just an excuse for her to get a jelly donut for lunch.

Our Facebook fans also get FDF...don't know what that means? Check us out on Facebook and find out! You'll also get to see products before anyone else, hear about "super secret sales" and just generally hang out with other cool people who love SOL as much as you do!

Thank you!

The bins are stacked neatly away, waiting for next year, the tent is rolled up and hiding in my garage. Our feet throb, but our hearts are so glad to have had another amazing and fun Sidewalk Sale.

Thank you to everyone who shopped Sidewalk Sale - you make all the hard work so FUN. And to everyone who helped at Sidewalk Sale...you are simply amazing.

As everyone who came to SOL this week experienced, we had SOL Girls everywhere.  We practically double the staff with helpers to ensure that the sale goes as smoothly and as efficiently as possible. THANK YOU to all of you. 

The Sidewalk Sale would be not be possible without the amazing SOL Girls and our incredible, loyal customers.

Now it is time to recover!   

SOL will be closed Monday and Tuesday (July 26th and 27th).  We will re-open on Wednesday at 10am - and look forward to the next big event!


PS - If you've not become a "fan" of SOL on Facebook yet, this would be a great time to do so...our Facebook fans learn of special sales, new products and are eligible for "Free Daisy Friday" give-aways. See you on Facebook!

I Heart Sunday

Can you believe it?  The last day of Sidewalk Sale has arrived. And with it our additional 35% OFF everything that is left.  And it's not just that.  My philosophy for SOL's Sidewalk Sale is to sell as much as we can so we can make room for all the pretty new fall things that are already on their way (can I say Prima Donna Stockholm?). 

Which means the already screaming deals become almost silly.   $110 panties on sale for $6.49.  Eberjey chemises and pj sets are a must see.   Just like yesterday, you have to see it to believe it.  This is the day you just have to be here.

And when it's over, it's over.  We turn back into non-Sidewalk SOL at the end of the day...already thinking of next year.

PS.  We will be CLOSED tomorrow and Tuesday (July 26th and July 27th) to recover from Sidewalk Sale.  Another reason I heart Sunday :)

You need to see it to believe it.

Sidewalk Sale truly does feel like running a marathon. And we are over the half way point and guess what that means? Additional markdowns! There is an additional 20% OFF all items that are left on Saturday.

Hanky Panky's don't get the additional discount but don't worry - we just got a new shipment in on Friday and we still have all the colors left!

And don't forget the Sidewalk Sale tips I told you about earlier this week - they DEFINITELY will come in handy over the weekend
• Don’t pay for parking
Just don’t…Because WE DO! Every SOL Girl’s got a pocket full o’ tokens and we love to share them!

• Put your name on the wait list as soon as you get here.
If you need a fitter/fitting room, make sure you check in with our sweet Maggie as soon as you arrive. She’ll take your mobile phone number and give you a call when the next fitter and room is available. Wait times can vary, which is why we have…

• Misters
No, not like Mr.’s. Like, cool, refreshing mist that falls from the sky when you’re on our sidewalk. It can get hot out there, girls. So take a break and shop in our refreshing urban bliss. It’s totally like a facial WHILE you’re shopping. I know, right?
• “Like” us on Facebook
Why? Because we are doing live updates to our Facebook page every day of the sale, including fun contests and letting you know the minute something new has been marked down!

• Be thorough!
Look in every box, on every table, and even under the tables. You’re not going to believe how much stuff is here… And additional markdowns on items that we have left on top of the 20% can happen at any time...so be sure to come back often!

Ready for a Tent Full of Awesome?

Here are some of our favorite “Survival Tips” for the Sidewalk Sale!

We’re all prepared, but are you ready to survive one of the craziest, most awesome sales of the year?

Sidewalk Sale is when all of our beautiful fashion styles are on sale at screaming discounts. We also get in things from designers we don’t normally carry, and a ton of items we don’t usually have. Swimwear, sleepwear, samples… It’s a terrific time to get something fun, colorful –even outrageous – or just one more of your favorite bra in a slinky new color!

 • Keep an eye on the new SALE section of our website sollingerie.com

It has a sneak peek at a lot of the sale merchandise… it’s not everything, but it’ll give you an idea of what to head for first when you get here!  
• Don’t pay for parking
Just don’t…Because WE DO!  Every SOL Girl’s got a pocket full o’ tokens and we love to share them! Just ask… then, get yourself a three hour pass to fun and shopping. Once you put the ticket on your dash, it’s good for any space in Cherry Creek North!  
• Put your name on the wait list as soon as you get here.
If you need a fitter/fitting room, make sure you check in with our sweet Maggie as soon as you arrive. She’ll take your mobile phone number and give you a call when the next fitter and room is available. Wait times can vary, which is why we have…  
• Misters
No, not like Mr.’s. Like, cool, refreshing mist that falls from the sky when you’re on our sidewalk. It can get hot out there, girls. So take a break and shop in our refreshing urban bliss. It’s totally like a facial WHILE you’re shopping. I know, right?  
• “Like” us on Facebook
Why? Because we tell our Facebook friends stuff we don’t tell everyone. Like sales and special deals and nifty stuff like that. It’s like being in a secret club with really nice, cool girls. All through the sale, we’ll be posting on Facebook and Twitter and you’re going to want to be connected.  
• Be thorough!
Look in every box, on every table, and even under the tables. You’re not going to believe how much stuff is here… And, while it only stands to reason that the best selection will be there on Wednesday, as the sale goes on, the discounts get bigger. Which means, it also stands to reason that you’ll want to show up on Thursday and Friday, and probably Saturday and definitely Sunday. Every day is different, and every day is awesome at the Sidewalk Sale!  
• Going to be out of town?
First of all, bummer. Second of all – cheer up, SOL Girl! There is a SOL fitter available to help you shop the sale early over the phone.  We are super busy so if you leave a message we will call you back.  Just call 1-800-466-1356.  

Now, I’m off to rest my feet, get some sleep and hydrate. The Sidewalk Sale is right around the corner!

First Stop...Sidewalk Sale!

Our SOL Girl has parked her truck from her Road Trip and has taken to the skies.  Destination SOL!     First stop...Sidewalk Sale!

SOL will be closed for the Cherry Creek Arts Festival (July 3 - 5) and will re-open on July 6th at 10am.  We are busy getting ready for Sidewalk Sale which is July 21 - 25.