Turkey, Cranberries, Cake and Corona

Happy Thanksgiving and a very Happy Birthday to our SOL man, whom we are very thankful to have. Bruce is one lucky duck. Not only is he the only man to work at SOL, doing all of our shipping and receiving, but he is my brother in law! Our family will be celebrating Bruce’s birthday and turkey day on the beaches on Puerto Vallarta this year. So, tip back a cold one in honor of Bruce, and have a great holiday with your family.

Oh, and Bruce, here is your plug- Come see the Humbuckers (Bruce is in the band!) at Herman’s Hideaway, December 12th around 7:30 pm. Come support our SOL man, the way we “support” our SOL girls! ;)

Priceless!

After the sale, as the sales girls and I were chatting and we were discussing what it is that brought women to SOL, and allowed them to wait patiently in hour long lines for a fitting.

We all agreed that there is something about wearing nice lingerie, whether a matching set or a beautiful robe, that really can make a woman feel special and good about her self. We also hear, more often that you realize, how a bra fitting is actually life changing for a woman. She's more comfortable, she's more confident, she learns that other women have her shape and size…all of this does wonders for a woman's confidence. I believe it is this intangible aspect of lingerie which inspires many women to buy it. It can just make you feel darn good about yourself.

Simply stated. Beautiful bra: $110. matching panty: $51. Feeling great about yourself all day long: PRICELESS!

Camera Shy?

Check out these pictures from the first day of our Customer Appreciation Sale! The SOL girls sure aren't camera shy...

It is one of my most favorite sales of the year. The sale where we get to say thank you to all of our panty loving customers by giving them 20% off of EVERYTHING in the store. It’s the Customer Appreciation Sale and it starts this Saturday, November 7th and runs through November 14th. Stock up on your basics, indulge in those fun, lacy bits, make sure you have a cozy robe for those cold winter nights...better yet, buy your holiday gifts now and save! Bring your daughter, your mom, your girlfriend or your co-workers, and let us appreciate you!

Plus, kick back and relax in our NEW V.I.P. lounge where you can enjoy a snack, a refreshing beverage, and a therapeutic hand massage. We can’t wait to see you!

P.S. Congrats to our Trick or Treat Raffle winners: Amanda Brown, Cris Finn, and Rebecca Martin. Enjoy your new bra and panty sets! And thanks to all the rest of you who entered and donated during our October Bra Drive!

Snow Day!

Brrr it's cold outside! Due to the snowstorm SOL is closed today, October 29th. Which makes it a perfect day to cozy up inside wearing your favorite robe and clean out your lingerie drawer! There are just a few days left of our Gathering Place Bra Drive (although we do collect bras year round). Enjoy this snowy day! Stay warm and be safe!

What Happens Off Camera

I thought you might enjoy seeing what happens off camera when we go to NYC to film for the Today Show. Above, my sister Jeanie and I enjoy a rainy moment in Times Square!

Early morning, as I pick an early riser, Erin, from the crowd for a “bra makeover.”

Reviewing the segment with anchor Natalie Morales just a few minutes before the segment goes on the air.

On the set of The Today Show just before the cameras roll with the models and one of the camera persons..

Check out the segments to see the end results. They are up on our Press/TV section of our website!

Make A Wish!

As I was going through old pictures, I found these old ones of SOL, before we opened the doors for business. No fish in the fountain, no bras on the boards…long before Hanky Pankys and sidewalk sales. It is with fond memories that we celebrate 12 years since opening our doors. Happy Birthday SOL. We have had a lot of great times in those 12 years…but I think 13 will be the best yet!