Tuesday, May 25, 2010

It's the season for whites. Are you ready?

Memorial Day is just around the corner, which marks the time of year the fashion gods have deemed it acceptable for us all to pull out our white pants, shorts and skirts! Nothing looks more summery and fresh than white - but you've got to make sure you're wearing the right stuff underneath, too!

For white tops, a nude, smooth bra is the way to go. The Daisy bra in the NEW Cafe Latte color is perfect - and perfectly versatile, too. It's invisible under a white tee or tank, or convert the straps for halter tops or v-neck dresses. And for those strapless tops or ones that have skinny straps, choose the strapless bra - which actually does stay up! No tugging required.

Forgo panty lines, my friends! A nude colored thong is the best bet, and is invisible under white. Some SOL girls prefer the boy pant...have you tried one? They're a great choice under a skirt. Especially on windy days!

Reminder - we're closed on Monday the 31st in honor of Memorial Day - so come see us Saturday!

Friday, May 21, 2010

Va-va Vroom. Fuel your bra wardrobe.

If you're looking for something to add spark to your summer, look no further. We're excited to have the Kensington from Prima Donna at SOL for it's third appearance...and this time it's in stunning Bouganvilla Fuschia, which can best be described as: Wowza.



Besides the terrific color, the Kensington has special attention to details. Split straps and oversized flower lace add to the luxurious styling.



Overall, it's a spectacularly indulgent addition to your bra wardrobe. Va-vroom.

Thursday, May 20, 2010

Pssst. Can you keep a secret?

Our Super Secret Facebook Only PJs Sale was a huge success!


If, right now, you're saying, "Wait! What Super Secret Facebook Only Sale?" then I suggest you go to Facebook sooner rather than later and "like" SOL! Then, you'll hear about all the very special Facebook-only stuff that's going on.


Like Free Daisy Fridays. And Show us your Straps. And...Secret Sales!


It was our first time doing an event like this - and what a blast it was! It was nothing but PJs...and get this. Everything was $10. No kidding. It was sort of like a sample sale - racks of stuff, various sizes, some matched, some mis-matched - but all great stuff in great condition.


The best part was that we held it at a "Secret Location," not at the store, which made it all the more fun.


The trick to getting the best stuff was getting there early. The doors opened at 10, but loyal SOL customers were forming a line on the sidewalk by 9:15! When we unlocked the doors - whoosh - by 1:30, we were SOLD OUT and done. It was as if it never happened. Behold the photographic evidence:


 - 9:59 AM -

- 10:01 AM -

- 1:30 PM -


Thanks so much to SOL girls Janelle, Tracie, Kendall, Maggie and Laura for working the event. And especially to all the Facebook fans who turned out! We got great feedback and it seemed like everyone got to go home with at least one deal of the century.




We will be doing more of these; not sure when. To be in the know - stay tuned to Facebook! If you missed it, don’t worry. Mark your calendars for the Sidewalk Sale July 21 - 25th...which as you know is the biggest sale event of the summer!

Wednesday, May 12, 2010

Tanks for the memories.

As I write this, Colorado has been hit with a quick reminder of winter - a little snow, a lot of clouds...but I cannot help dreaming of warmer temps to come because we've just gotten in our summer tank tops! Because, really? Is there anything more versatile for layering than a great tank? The fabric? Soft! The colors? Yummy! This is one wardrobe staple every girl needs a few of. They're not only adorable alone on the weekend, but perfect for under suits at work, or with a cute jacket or cardigan for going out. Love.

Our camisole tank is made of a high-quality fabric that's super comfy, scoop-necked and has skinny straps and an inner lining for additional modesty. This "iris" color is fabulous. So summery! (click on the images to see all the colors!) Lots of SOL Girls layer several of this one, mixing and matching colors...fun!

The
"reversible" tank does double duty. Besides being super cute layered or alone, it has a boat neck on one side...and a sweet scoop neck on the other! Talk about versatile. I am picturing it with everything from skirts and shorts to capris and jeans right. this. minute.


Come in and pick your favorite colors! It's going to be summer before we know it!

PS - If you haven't tried on the Aphrodite sleepwear from Natori yet, you must. One customer said, "It's like being naked...only better!"

Tuesday, May 4, 2010

A lovely walk on a spring day. With Aphrodite.

We were so thrilled this week when we received a shipment from Natori - their beautiful Aphrodite line of sleepwear...gowns, chemises, and pajamas in great colors. The only problem? They'd gotten a little wrinkled in shipping.

What to do? Well, we're used to this particular phenomenon, so we keep a steamer in the back that makes all the lingerie beautiful and ready for you to take home. The only problem - it's pretty time consuming to do each piece separately - and we wanted to make sure that all these lovely pieces were on the floor and ready for you to choose from for Mother's Day! (It's right around the corner, did you remember?)

So - we called in some favors, and were invited to bring the racks of sleepwear down to our favorite department store, where they have a huge steaming closet.

Then there was just the matter of getting them there. It was just a few blocks pushing the racks...observing all traffic laws, of course.
Next, we had to work our way through the mall...without stopping for giant pretzels or shoe sales. (That's dedication, folks.) And lastly...into the steaming closet! It was some extra work - but it meant that SOL customers get the Natori Aphrodite sleepwear two days earlier than if we would've steamed them ourselves, so...well worth it! Have you decided how to honor your mom this Mother's Day? We think the Aphrodite sleepwear is the perfect way to tell Mom how great she is! It's not only comfortable, it really is flattering, so she'll love wearing it and look wonderful, too.

This week, we'll honor a few of our mom's on my blog - so keep checking back. And if you do make it in we have a fantastic Natori Gift with Purchase promo going on. Spend $250 on any Josie and/or Natori items and get a Natori beach towel ($50 value). Summer is, after, all right around the corner!

SOL Girls' Tributes to Mom

Helen's Tribute to her Mom:
Even though my mom lives right around the corner from me, it's still so special when we get together! We love to share great food and conversation - a tradition in her Spanish culture.

Mother's Day with my mom means an extended lunch out somewhere fun and a walk through Denver's Cheesman Park. Knowing that we can chat for hours about nothing really shows why my mom is one-of-a-kind. And she loves that I treat her to beautiful pj's from SOL to show her just how much she means to me.

Happy Mother's Day to all the moms out there!