Thursday, June 25, 2009

SOL Girl for Life

You could see the tears welling up in Kendall Barnes’ eyes as I sat down with her to reminisce about her experience as a SOL girl. And, let me tell you, it is a good one.

Kendall came in with her mom to get fit for her first bra when she was 11 years old. The store had not even officially opened yet and the design on the floor was still being painted. Kendall was customer #15. Every season, Kendall and her mom would stop by the store to check out the new things. And when Christmas time came around, Kendall always knew she would get a pair of Pajamas from SOL from her mom. Being allowed to open only one present before Christmas day, Kendall always chose the yellow wrapped box so she could wear her special PJ’s on Christmas morning.

Kendall, or KB as she is known around the store, started working as a helper at the store when she was a sophomore in high school and came back during college to work during breaks from school. She has truly been a SOL girl for life and we will miss her when she moves to Virginia this September.

Kendall’s favorite memories as a SOL girl are post-Sidewalk sale parties, going to New York with the staff and being lucky enough to work with her mom 3 days a week. But just because Kendall is leaving SOL, she still proclaims that she will be calling every season to check what is new and will continue to add to her lingerie collection by mail! We love you KB!

Thursday, June 18, 2009

Coming Soon!


Be on the lookout. July 1, 2009 we are launching our exciting new ad campaign. Our windows will feature fabulous new images, and Sidewalk Sale postcards will be arriving in your mailbox the week of July 6th. So pack your bags, get in gear, and head to SOL, your bra fitting destination!

Thursday, June 4, 2009

What Do I Wear Under My Summer Clothes?

Despite the recent rain, summer (in my opinion) has arrived! I realized this the other day as I was pulling out my new maxi dress to wear, and I started pondering all the fun, summer tops and dresses that require a bit of planning in the undergarment department.

A lot of these tops cannot be worn with a bra at all; whether backless of low plunging in the front…even strapless tops can sometimes be a challenge. All of this reminded me of years ago at the Lingerie Show when I passed a booth selling “breast lift” tape called ‘Bring It Ups’. I thought that they were out of their minds if they thought that this thin layer of tape was going to support a breast (even up to a D cup)! But after watching their demo video, I was sold and instantly ordered this miracle solution for the store.

In the years since, Bring It Ups have solved problems for many a tricky summer top or dress, and I personally use them all of the time. They are a single use adhesive tape that is sweat-proof and waterproof which is perfect for the hot days and nights of summer! When paired with Low Beams (an adhesive nipple cover), this may be the solution to your tricky fashion troubles!