SOL's "It" Item for the Season

Back in October of 1997 when SOL opened, we needed to find a great gift for men to buy their sweetie. The cute cami and panty set was quickly named the "It" item. When the first ad for the Annie set from Cosabella was published in 5280 magazine the phone rang off the hook and guys walked in the door with the ad in hand.

SOL's "It" Item, Circa 1997.  Cosabella's Annie Camisole

I love selling a gift that SOL Girls love to receive and their man loves seeing on them. We always make the gift a floral lace (not geometric) that is comfy and easy to size. Over the years we have had loads of different "It" items from Cosabella and Natori but last year we were in a bind because no one had made something that would work for us. Well, genius struck while we were in Paris sharing lunch with Mariela from Eberjey and the Rosina was born. Eberjey was using the lace in another collection that I thought would make a gorgeous camisole and chemise for SOL. Eberjey's design team agreed and the Rosina became SOL's "It" item and was carried exclusively by SOL.

The Rosina was so successful last year we are doing the styles again with a twist! No gal should be without one!  This year SOL Girls can enjoy the camisole, panty, or chemise in black, turquoise, or plum.

Eberjey invited me to choose the custom colors and I chose them to match up with the Ready-to-Wear outfits that are on trend and you're already wearing. I suggest wearing the chemise peeking out from under the hem of dresses or the cami adding a lace touch at the neck line of sweaters.

Have fun with them, even try layering them together. I always think a little lace can make any outfit just a bit more fun!

xoxo

Cindy