Savvy Tips for the SOL Sale Shopper.

SOL’s Customer Appreciation Sale is FAST approaching! Don’t get me wrong – SOL appreciates its customers 365 days a year, 7 days a week, 24 hours a day but with this sale, we really get to show our SOL Girls (and their significant others!) how much we appreciate each of you.

2013 Customer Appreciation Sale

November 6th - November 16th

- including Sunday, November 10th from 10-6pm - 

Our BEST sale of the year has been extended to 11 days. Yes, 11. Why is it our best sale? EVERYTHING is 20% off. Everything. That's right, everything is on sale!  During our Customer Appreciation Sale, your entire purchase is 20% off. And you could save on current, just-arrived gorgeous new merchandise, too.  

This is YOUR sale.  It's 20% OFF everything YOU want.

Daisy bras: 20% off. Every style. Every color – Including the new Blue Bijou that has just the right amount of classy Swarovski crystal bling. 

Lise Charmel:  Straight from France and utterly irresistible. 20% off.

Aubade: 20% off. Feeling sexy?  Aubade is just the ticket!  

 Cozy-chic Natori sleepwear: 20% off.

 Even SOL’s famous Le Bourget Paris Tights: 20% off!

Don't forget the boys this year!  SAXX is also on sale for 20% off! It's perfect time to stuff your hubbie's stocking with some underwear!

I could literally go on for pages.

Never been to a SOL Customer Appreciation Sale? Fear not!  I called a few of our professional SOL sale shoppers and asked them for some tips and tricks when it comes to shopping the big sale. 

So here they are: SOL Sale Secrets from our Savvy SOL Shoppers ...

Lauren: They always say this on their website, but it's true. I never pay for parking when I go to SOL! Besides having "the girls" taken care of, my car is too. Run in for a token, and you're set without worrying about parking tickets!  But beware not to park in the Garbarini lot next to the coffee shop!  They are quick with the tow trucks so it's not worth parking there even for a minute!

Joy: Get on the waiting list! The wait is never super long but getting on the list for a fitter as soon as you get to SOL is a definite time saver. Even if I think I'm just going to pick up some PJs, I sign up just in case I find a little fancy fancy from Aubade!

Marianne:  Take a friend. My BFF recommends things that I wouldn't choose for myself, but turn out to be my favorites!

Katie: Did you know you can place a phone order during the sale and still get your 20% off? I travel a lot for work and found this out last year. I just spent a few minutes on the phone with Anna, she packaged up everything I wanted and by the time I got home on the weekend, it was on my front porch. Like magic, I tell you.  (want the number to call:  303-394-1060).

Ali: Go more than once! I always see things the second time that I can't believe I missed on my first visit. 

Haley: I always plan ahead! I cruise the website first, then go to the store a couple of days before the sale, and then I make a list! I also make a separate list for my hubby –

that way, I know I'll get exactly what I want for Christmas and he'll save 20%.

And don't forget: keep an eye on our Facebook page for contests, info, and more during the sale!

xoxo,

Cindy

SOL's "It" Item for the Season

Back in October of 1997 when SOL opened, we needed to find a great gift for men to buy their sweetie. The cute cami and panty set was quickly named the "It" item. When the first ad for the Annie set from Cosabella was published in 5280 magazine the phone rang off the hook and guys walked in the door with the ad in hand.

SOL's "It" Item, Circa 1997.  Cosabella's Annie Camisole

I love selling a gift that SOL Girls love to receive and their man loves seeing on them. We always make the gift a floral lace (not geometric) that is comfy and easy to size. Over the years we have had loads of different "It" items from Cosabella and Natori but last year we were in a bind because no one had made something that would work for us. Well, genius struck while we were in Paris sharing lunch with Mariela from Eberjey and the Rosina was born. Eberjey was using the lace in another collection that I thought would make a gorgeous camisole and chemise for SOL. Eberjey's design team agreed and the Rosina became SOL's "It" item and was carried exclusively by SOL.

The Rosina was so successful last year we are doing the styles again with a twist! No gal should be without one!  This year SOL Girls can enjoy the camisole, panty, or chemise in black, turquoise, or plum.

Eberjey invited me to choose the custom colors and I chose them to match up with the Ready-to-Wear outfits that are on trend and you're already wearing. I suggest wearing the chemise peeking out from under the hem of dresses or the cami adding a lace touch at the neck line of sweaters.

Have fun with them, even try layering them together. I always think a little lace can make any outfit just a bit more fun!

xoxo

Cindy