Thursday, October 28, 2010

Two Four Six Eight...Who do we appreciate?

Guess what's coming up? Go ahead. I'll wait.

It's one of my most favorite sales of the year...the sale where we get to say thank you to all of our panty-loving customers by giving you 20% off of EVERYTHING in the store. 

It’s the Customer Appreciation Sale! 
Saturday, November 6th through Saturday November 13th

THIS. IS. YOUR. SALE.  Get 20% off anything YOU want. Stock up on basics...



Coffee, tea, or hot chocolate Daisy?
 
Get this season's hottest colors and styles...


Prima Donna Madison Blue. Perfect under sweaters!

And stock up on must-have Paris Tights!


They're awesome, no?

Make sure you have a cozy robe for those cold winter nights that are right around the corner...

Mmmmm. Cashmere. Do I have to get dressed?

Better yet, get your holiday gifts now and save! Use your Buddy Pass!  Share your coupon with a friend, daughter, your mom, your girlfriend or your co-workers. Show them how much you appreciate them while we appreciate you!

When you fly SOL Airlines, you'll enjoy not only First Class Shopping, but also our First Class Lounge. Have a snack, a refreshing beverage, even a therapeutic shoulder massage. 

And now...for the Sale Survival Tips:Don’t pay for parking
Just don’t…Because WE DO! Every SOL Girl’s got a pocket full o’ tokens and we love to share them! Just ask…then, get yourself a three hour pass to fun and shopping - start at SOL, but then have fun all over Cherry Creek North.

· The Wait List 
We want each and every SOL girl to get the attention and service you deserve. Our fabulous hostess Maggie will assist you efficiently on Saturdays to pair you each with the next available fitter. Stop to see us first to get your name on the list and Maggie will call you as soon as a room is available. Wait times vary and are often shorter during the week.
“Like” us on Facebook
Why? Because we tell our Facebook friends stuff we don’t tell everyone. Like sales and special deals and nifty stuff like that. It’s like being in a secret club with really nice, cool girls. We are the queens of the 5 minute contests. You could have SOL Bucks burning a hole in your pocket!  All through the sale, we’ll be posting on Facebook and Twitter and you’re going to want to be connected.  

Going to be out of town?
First of all, bummer. Second of all – cheer up, SOL Girl! There is a SOL fitter available to help you shop the sale early over the phone.  We are super busy so if you leave a message we will call you back.  Just call 1-800-466-1356. 


Can't wait to see YOU at the Customer Appreciation Sale! After all, it is YOUR sale!

Wednesday, October 20, 2010

We love TIGHTS!

Paris Tights are here and we couldn't be more excited!  It's the perfect time of year for tights - the days are a little cooler, the nights a little more crisp...sweaters and skirts are de rigueur! 

We knew we wanted to add tights to SOL - so we searched the world for the best quality, style and selection...Paris Tights were exactly what we were looking for. They go great with boots, flats, heels, anything.

Click here to see all the great colors and styles that we have in stock.

Check out the SOL girls showing off their Paris Tights...

Cindy in Philosophy

Helen in Prague

Janelle in Hypnotic

Jordy in Opaque

Kendall in Oasis

Krista in Anna

Lara in Oasis

Tracie in Astana

Who's your favorite? I have to admit. I love them all! Yay Tights!

Thursday, October 14, 2010

Happy Birthday to SOL!

This week we are 13! (That's over 90 in dog years...)

As we move through time it gets more and more fun to look back on the pics of SOL as a wee baby.  Look at the empty space SOL once was 13 years ago...compared to what it is today. 


Back in those early days it was just Jeanie and me and one employee who opened the doors...now we have 15 fabulous employees who make SOL what it is today.

A few exciting things have happened in 2010 to mark our transition into being a wise teenager... 

We revamped our website, remodeled our office space, redesigned our bra closet and a million other little details that show how we are growing up. 

But there wouldn't even be a birthday if it wasn't for our great customers. Thank you to each and every one of you who have shopped with us over the years and continue to make us your bra fitting destination. I gotta admit, it makes me a little verklempt.

 


Here are the candles...ready, set…blow!

Thursday, October 7, 2010

An easy way to provide "support" to The Gathering Place!

In 2005, I learned about The Gathering Place - Denver's only drop-in daytime center for women and children experiencing homelessness or poverty. I took a box of 200 bras in to them...and was told they would be gone by the end of the day. SOL's Bra Drive was born.

Now we collect gently worn bras all year long from our customers, and, once a month, our wonderful SOL girls donate their time to provide the same quality, caring fittings for the women of the shelter that our customers receive. 

I'm honored and humbled to share with you that, because of you and your bra donations - more than 3500 bras have been distributed to date. (That's more than 7000 boobs, if you're counting!)


While we happily collect bras all year long - October marks our big drive. All month long we strive to collect even more bras and we encourage you to please bring in those you just don't wear anymore, or that you love and want to share with someone else! 




Besides making a big difference in someone's life - we've added a little incentive for you to come in and donate in October. Everyone who donates a gently used bra will be entered to win 3 new bra and panty sets for themselves! 


 - It's this simple -

1. Drop off your gently used bras at SOL in October.
2. Register to win 3 new sets - total value up to $600.
3. Watch Facebook on November 1st to see if you're the winner! 

Did we mention you'll have more room in your lingerie drawer? Did we mention someone very deserving will have one less thing on their mind because of YOU? Did we mention you're the best customers in the world? 
Because you are.

Friday, October 1, 2010

Fashion, Fall and Fun!

Each season brings new and exciting changes in the fashion world, and lingerie is no exception. This fall, we're seeing deep, bold colors to match the season...like this

Elixir - Absynthe
and this...

Lise Charmel Desir Intense in Black Topaz

and gracious...this

Lise Charmel Melodie in Cobalt
Finally - this. I may need a breather.

Aubude - La Dame De Flanders in Blueberry

Whew. But that's not all. Besides the COLOR, the trend this season is prints. Retro prints, little prints, big prints, tone-on-tone prints, animal prints...rich neutrals with gorgeous pops of color, Everywhere. I. Look.

See for yourself, people.

We've got cute retro florals...

Marie Jo Masha in Pagoda Blue



















We've got PLAID.

Prima Donna Justin in Scottish Blue

 We've got swoopy tone-on-tone ladylike loveliness.

Prima Donna Twist - Claire de Lune

It really is a season of change, is it not? One of my favorite parts of my busy life is getting to attend fashion shows and see these trends coming down the pike. Of course, you've probably seen some of the crazy things at fashion shows... things like this:
Interesting accessory. And hey - love the socks.

Or this...

Ummm. What?

So my job is distilling down the outrageous things designers put on the runway and determining the elements that will actually make it through all the fashion filters - real people like you - and make it to the streets of Denver. 

Generally, what I see in Paris hits us a year or even two later - and it takes intuition, years of experience, and really knowing SOL customers to understand what you'll love! 

Which means, I promise, I'll never advise you to wear a flower wreath on your face. (But that purple lace....? Yummy!)

Check out the website for even more Fall Trends and find your favorite! See you at SOL!