Stop and Stare

The SOL Road Trip has taken over the metro area and I couldn’t be more excited. Check out our three new billboards with fun new images from our current ad campaign near 8th and Lincoln, Colorado Boulevard and Evans, and I-70 and Kipling.

One of our customers reported this morning that brake lights were a plenty at the Colorado and Evans location. Be careful out there, wherever your destination may be!

I Survived SOL Sidewalk Sale!

Last week the Cherry Creek North shopping district held its annual Sidewalk Sale, and SOL had our tents up, our bra bins stuffed and the heat was on! My SOL girls worked their tails off fitting over 1,839 people. With each girl trying on an average of 6 bras; that is a total of 21,600 boobs scooted over the 5 days of the sale! Wow! Need a lift?

I would just like to thank all of the SOL girls, the helpers, the SOL man, and all of the people and customers that made our Sidewalk Sale the success and the fun that it was!

Additional Markdowns Start Friday

Additional Markdowns have been taken on our already fabulous Sidewalk Sale prices! Friday, all clearance merchandise will be an extra 20% OFF. That means the bra above (which was originally $170) with the additional markdown, will be $71.99, and the panty (originally $68) will be $12.79.


If you come on Saturday, we are slashing prices even more for stupendous panty deals at 35% off the clearance price. Our lovely bra above will then be $58.49 and it's matching panty $10.39!!


Or stop by on Sunday for AMAZING BONUS DISCOUNTS! See you soon...

2009 Sidewalk Sale - Worth the Trip!

Sidewalk Sale starts tomorrow and we have a ton of great merchandise at amazing prices. Check out a few of the steals and deals below, and stop by to join us for the fun! Check back later in the week for any last minute bonus markdowns.

Wednesday 7/15: Best Selection (open until 8 pm)
Thursday 7/16: Great Deals
Friday 7/17: Extra 20% off
Saturday 7/18: Extra 35% off
Sunday 7/19: Bonus Discounts

Out of town? Call 1-800-466-1356 to place an order over the phone, or buy your Hanky Pankies at $13 each online at sollingerie.com

SOL or BUST - SOL's 2009-2010 Ad Campaign

Imagine if you will a Road Trip! Think Thelma and Louise, a free-spirited way of mind, the open road and a suitcase full of panties. Join your favorite SOL girl as she travels cross country, and stops along the way to take in the sights, hang her unmentionables out to dry and sip martinis in a plastic lawn chair while a certain pink plastic flamingo keeps her company. She is beautiful, she is fabulous, and she is a SOL girl.

Throughout the year, you will be able to view snapshots of her adventures (and her unmentionables) as we join her on a trip cross country, and she sends you loving postcards from the road. Keep your eyes peeled for these images in your mailbox, our stores windows, magazines and elsewhere throughout the next year.

In early June we spent the weekend in Buena Vista, Colorado with a team of 15 people, to make this year’s ad campaign come to life. We can’t contain our excitement about the images from the shoot and are excited to share them with our customers! To celebrate the launch of our Road Trip ad campaign, we invite you to click below and watch the 'behind the scenes' video of the photoshoot! So, pack your bags for SOL- your bra fitting destination!

SOL or BUST!