SOL Welcomes Empreinte with a One of a Kind Party!

Thanks to all the SOL Girls and their significant others who attended the launch party for our newest brand, Empreinte. It was such a fantastic night.

Champagne flowed and SOL Girls had a blast. I loved having Paolo Fabrizio, owner of Empreinte, and Kim Levan, Empreinte’s sales manager, at the party with us. I got to introduce our enthusiastic customers to them. Later over a late dinner at Sushi Den Paul and Kim shared with me how much the gals they spoke with love shopping at SOL. I was very touched to hear this. It is always nice to know that the special effort Jeanie and I put into style selection makes our SOL Girls happy. 

Speaking of happy, if you were one of the lucky girls there at the Empreinte event, then you had the chance to have whatever you wanted embroidered on your bra in addition to one of Empreinte’s Eiffel Tower cameo charms. 

 

Cheryl Row was our super seamstress with her fancy Bernina embroidery machine. She was awesome! Cheryl was patient with every SOL Girl and made sure each bra or panty looked absolutely perfect. It was so fun to pick out your font, thread, and bow color.

Some of my top picks were Ooh La La, Property of Charlie, and Asma Rocks!

Now what to say about the new Empreinte bras themselves? They are so comfortable and beautiful that on the day of the party we sold an amazing 71 pieces! That's a lot of love for our newest addition in the D cup and larger category. 

I encourage any SOL Girl who missed the party to head in to the store and try on the new Empreinte collections. If you make it in before the end of the month, you will still have the opportunity to have Cheryl customize your purchases. Thanks again to all my staff and to everyone in attendance at our special shin dig!

Xoxo,

Cindy

Happy Holidays from SOL!

2012 has come and gone faster than I could have imagined! This past year brought with it wonderful additions to SOL. I am so blessed to be a part of this wonderful SOL family. 

SOL will be closed from Tuesday, December 25th through Tuesday January 1st so we can spend the holidays with friends and family. We will reopen at 10am January 2nd -- Ready to celebrate 2013 with each and every one of you!  

Before I sign off for the year, here are a few pictures of SOL's Christmas party at Denver's Crimson Canary (you have to eat there. The food, drinks, and atmosphere are beyond fabulous). Great times all around! 

My sister Jeanie and SOL's newest addition Brittany

Janelle and Doug, our bookkeeper and our Santa Claus ;)

Maggie, Jocelyn, and Barb (and a Jordy photo bomb!)

Emily, Jordy, and Jocelyn

Lisa, Amelie, Melissa, Anna, and Anna's beau Cody

Sister love! That's our sister Nancy in the middle. Sister Julie was at home with her new twins!

SOL truly has the BEST sales girls!

Anna, Brittany, Amelie, me, and Jordy

Eddy (Gloria's hubby), Jeanie, Gloria (aka the best seamstress EVER!), and me

Sandy and Laura ("Lulu") with their handsome husbands

Kendall and the SOL Man, Bruce

Ah, young love ;)

May each of you have the happiest of holidays and we'll see you in 2013! 
xoxo,
Cindy

What a beautiful day to Race for the Cure!

Thank you to everyone on Team SOL for braving the cold and being a part of an amazing experience. It is certainly one that I will never forget. Comprised of 14 SOL customers and 17 SOL employees, Team SOL raised an astonishing $11,220!

Gearing up (and warming up) for the race

Before the race, we met up in “Team Land” for coffee, bagels, and donuts (not the breakfast of champions but it was a welcome snack at 7am!). The 5K walk/run started at 8am – Just in time for the sun to come out. Seeing the countless pink tribute bibs worn by those walking “in celebration of” and “in memory of” was incredibly moving having lost my mother to breast cancer four years ago.

Off we go!

Seeing thousands of Denverites whose lives have been touched by breast cancer was inspiring. The sea of pink tutus, wigs, and feather boas around the Pepsi Center added to the celebratory atmosphere. Cheerleaders from local high schools, firemen, and musician lined the race course (though it felt more like a parade route!).

Up one last hill to the finish

Warmed up and energized from our 3+ mile walk, Team SOL regrouped after crossing the finish line. We all had such a great time at Race for the Cure that we’re already looking forward to next year!

Team SOL celebrates!

Our littlest team member, Elliot ;)

Were you at Race for the Cure? Share your pictures and stories from race day with us!

Thanks again for all of your love and support!
 

xoxo,

Janelle

p.s. Check out a video of the crowd! http://youtu.be/MNbQ9AJ0sYQ

Holiday Traditions of the SOL Girls

While I'm never one to turn away a present, I think we all agree that the real gift of this time of year is that we gather around the people we love and we're drawn to do the same things time and time again. Tradition. I live for it. We all do. It makes us feel like family. Like we're cherished. It helps us stay connected to the past and teach our little ones what to do in their futures. 

This week, we asked all the SOL Girls what their favorite holiday traditions were. Not surprisingly, a lot had to do with food...but all of them had to do with family.

My personal tradition? Every Christmas, we have special SOL Christmas PJs made for all of us. My sister Nancy always gives my daughter and Jeanie's daughter matching PJs. So cute.

My sweet Bella on Christmas morning. She designed her silk top herself!

Adorable  cousins in their matching PJs. They grow up so fast!

Now...for some of the SOL Girls' faves...

Tracie - "We have a Christmas Eve tradition. Every year we let our daughter Kendall open one gift. It's always something cozy and fun from SOL. After that, the whole family sits in front of the "electronic hearth" and watches A Christmas Story together."

"It's thuck!"

Krista - My family gets together on Christmas Eve for tamales and green chili! La Casita (a North Denver institution) makes more than 200,000 tamales for the holidays and you have to place your order almost a month in advance! For the last four Christmases, I have brought tamales in for the SOL family to enjoy as we work Christmas Eve helping people finish their shopping. I guess you could say my Christmas tradition is eating tamales at all three meals on Christmas Eve. iFeliz Navidad!

Yum.

Janelle: I'm 37 and while I've lived in Colorado for fifteen years, I've never missed a Christmas with my family in Long Island, NY. I even book the same United flight every year. Being together is the tradition.

"My lovely Mom a few years ago after opening her yellow box. She loved gifts from SOL."

Jordy: Growing up in Texas, my family would always go to church together on Christmas Eve. There would be a beautiful candlelight service and then we'd venture out for some delicious TexMex food! At home that evening, we would each open one gift from a family member (not Santa, of course). My sister and I would watch a Christmas movie and wait patiently for Santa to eat our cookies and milk and leave everything on our list. The next morning, we'd eat Sara Lee coffee cake and then take off for Waco to celebrate with relatives...and eat even more! Merry Christmas, y'all!

Amelie: My favorite holiday tradition, which I'm sure my mother completely made up on her own is "Bayfana - the New Year's Witch." She always left a little gift on New Year's Day. She wasn't as extravagant as Santa, but it was always something beautiful and sweet! Also, after we opened our presents on Christmas Day, we had to go outside and yell as loud as we could, "THANK YOU SANTA!"  That was so much fun!

Merry Christmas from all of us at SOL. We hope you have a wonderful time celebrating with the people you care about and making traditions.  We'll be doing the same - so we'll close the store at 4pm on Christmas Eve and reopen in the New Year, on January 2nd.

Happy Holidays!

xoxo,

Cindy

Thank you!

The bins are stacked neatly away, waiting for next year, the tent is rolled up and hiding in my garage. Our feet throb, but our hearts are so glad to have had another amazing and fun Sidewalk Sale.

Thank you to everyone who shopped Sidewalk Sale - you make all the hard work so FUN. And to everyone who helped at Sidewalk Sale...you are simply amazing.

As everyone who came to SOL this week experienced, we had SOL Girls everywhere.  We practically double the staff with helpers to ensure that the sale goes as smoothly and as efficiently as possible. THANK YOU to all of you. 

The Sidewalk Sale would be not be possible without the amazing SOL Girls and our incredible, loyal customers.

Now it is time to recover!   

SOL will be closed Monday and Tuesday (July 26th and 27th).  We will re-open on Wednesday at 10am - and look forward to the next big event!


PS - If you've not become a "fan" of SOL on Facebook yet, this would be a great time to do so...our Facebook fans learn of special sales, new products and are eligible for "Free Daisy Friday" give-aways. See you on Facebook!

Ready for a Tent Full of Awesome?

Here are some of our favorite “Survival Tips” for the Sidewalk Sale!

We’re all prepared, but are you ready to survive one of the craziest, most awesome sales of the year?

Sidewalk Sale is when all of our beautiful fashion styles are on sale at screaming discounts. We also get in things from designers we don’t normally carry, and a ton of items we don’t usually have. Swimwear, sleepwear, samples… It’s a terrific time to get something fun, colorful –even outrageous – or just one more of your favorite bra in a slinky new color!

 • Keep an eye on the new SALE section of our website sollingerie.com

It has a sneak peek at a lot of the sale merchandise… it’s not everything, but it’ll give you an idea of what to head for first when you get here!  
• Don’t pay for parking
Just don’t…Because WE DO!  Every SOL Girl’s got a pocket full o’ tokens and we love to share them! Just ask… then, get yourself a three hour pass to fun and shopping. Once you put the ticket on your dash, it’s good for any space in Cherry Creek North!  
• Put your name on the wait list as soon as you get here.
If you need a fitter/fitting room, make sure you check in with our sweet Maggie as soon as you arrive. She’ll take your mobile phone number and give you a call when the next fitter and room is available. Wait times can vary, which is why we have…  
• Misters
No, not like Mr.’s. Like, cool, refreshing mist that falls from the sky when you’re on our sidewalk. It can get hot out there, girls. So take a break and shop in our refreshing urban bliss. It’s totally like a facial WHILE you’re shopping. I know, right?  
• “Like” us on Facebook
Why? Because we tell our Facebook friends stuff we don’t tell everyone. Like sales and special deals and nifty stuff like that. It’s like being in a secret club with really nice, cool girls. All through the sale, we’ll be posting on Facebook and Twitter and you’re going to want to be connected.  
• Be thorough!
Look in every box, on every table, and even under the tables. You’re not going to believe how much stuff is here… And, while it only stands to reason that the best selection will be there on Wednesday, as the sale goes on, the discounts get bigger. Which means, it also stands to reason that you’ll want to show up on Thursday and Friday, and probably Saturday and definitely Sunday. Every day is different, and every day is awesome at the Sidewalk Sale!  
• Going to be out of town?
First of all, bummer. Second of all – cheer up, SOL Girl! There is a SOL fitter available to help you shop the sale early over the phone.  We are super busy so if you leave a message we will call you back.  Just call 1-800-466-1356.  

Now, I’m off to rest my feet, get some sleep and hydrate. The Sidewalk Sale is right around the corner!

V-A-C-A-T-I-O-N-!

It's the time of year when we pack our bags and hit the road. Summer vacation time! The SOL Girls are on the move - traveling off in every direction, seeing the sights, relaxing, rejuvenating, and having wonderful summer adventures - from Belize to New York, Austin to New Orleans, Puerto Vallarta and beyond... and no matter where they are, you can guarantee their suitcases are packed with great lingerie. 

Here's some of the SOL Girls favorite tips for summer get-aways!

JMK says, "I bring two panties for every bra, especially if I'm going on a beach vacation where you're in and out of swimsuits. If I'm taking mostly casual attire then I bring non-contoured styles that can dry quickly... and I always bring some Forever New in a zip lock bag for quick rinse-outs in the hotel sink!"
 

Cindy says,  "Never leave home without double-sided sticky tape and Bring It Ups. They can save any outfit!"

Krista says, "Even if I'm traveling in the middle of summer...I always bring a robe or caftan...that way if I need to answer the door for room service or run down to the front desk I don't need to get dressed! Plus, it's a nice touch of home after a day of exploring somewhere new!"

Anna says, "I always make sure to pick out all my outfits before I decide which bras to take with me. That way I know I have all my bases covered. I also make sure I have my Embrace with me, just in case I need to hide my straps!"

And Jordy shares, "Having just been to the hot and sticky state of Texas, I brought all my lace sets (basics and fashion) to have less bra on and be a little cooler...I also brought a couple of Prima Donna satins for my days around town in t-shirts. I always bring along the matching set and an extra Hanky Panky to have on hand. I don't do laundry on vacation!"

Do you have summer packing secrets? What's your favorite lingerie for the easy, breezy days of vacation? We'd love to hear all about it on our Facebook page! Fan us and let us know.

Until next time, I'll be the one with the wind in my hair and an umbrella drink in my hand...

Summertime...and the bra solutions are easy!

We're finally out from under all the sweaters and jackets and can have some fun with cute summer styles - but if you've like most girls, I bet you've got a few awesome sleeveless and strappy pieces that stay in the closet because you just don't know what to wear...underneath!

Well - we've got some great solutions for you - and to demonstrate, we had some of our very own SOL Girls model their favorite summery fashions...

First up is Krista - she is wearing a gorgeous white plunge top and to make it even more dramatic, the top is cut in on her shoulders. Total Hollywood, no? Her brilliant solution is the lovely Prima Donna Babel bra .  This lace bra is completely invisible under her tailored white shirt and is a beautiful option instead of a plain nude bra. And to keep the straps from peeking out, Krista added the Embrace Bra Strap Solution. Voila! It's now a racer back. 

Check out the back - you can't see the bra or Embrace at all. For $10,  the Embrace is really one of the best gadgets to have in your bra wardrobe. You'll find yourself using it for all your summertime tops! (One SOL Girl we know keeps an extra in her purse to hand out to friends!)

 

Next up, the adorable Helen is ready for a day in the sunshine or a night on the town. She layered her cute lacey racer back tank top with the L'Aventure "Dottie" in Opaline and to jazz it up...converted it to a halter! Super cute and such a fun look. A great way to let your straps show!

Next is Jordy. She's wearing a breezy linen dress that totally says "Summer!" But - the sleeveless dress straps cut in a little toward the neck. Her solution? Wear a bra the same color of the dress...if it peeks out, it coordinates so well it looks planned. Jordy's always thinking! Her choice was the perfectly lovely Romance A Kyoto by Aubade. Love that color, don't you? 

Our final volunteer model is Janelle. Her super cute dress has such a distinctive neckline and such tiny spaghetti straps...what to do?  She removed the straps from her black Daisy bra and wore it as a strapless! Great, comfortable solution - with no tugging...and no straps showing!

Do you have a summer top that gives you fits? Bring it in! We love to help find just the right solution so that you're getting the most out of your summer wardrobe!  Thanks to all our awesome models!

PS - Exciting news...we're adding to our team of SOL Girls! Do you have what it takes to be a SOL Sales Associate? We'd love to talk to you about our full-time, salaried position with incredible benefits that include health care, vacation time and an excellent store discount! Previous retail experience is helpful, but not required. Interested or know someone who is? Email your resume to salescareers@sollingerie.com

Pssst. Can you keep a secret?

Our Super Secret Facebook Only PJs Sale was a huge success!


If, right now, you're saying, "Wait! What Super Secret Facebook Only Sale?" then I suggest you go to Facebook sooner rather than later and "like" SOL! Then, you'll hear about all the very special Facebook-only stuff that's going on.


Like Free Daisy Fridays. And Show us your Straps. And...Secret Sales!


It was our first time doing an event like this - and what a blast it was! It was nothing but PJs...and get this. Everything was $10. No kidding. It was sort of like a sample sale - racks of stuff, various sizes, some matched, some mis-matched - but all great stuff in great condition.


The best part was that we held it at a "Secret Location," not at the store, which made it all the more fun.

The trick to getting the best stuff was getting there early. The doors opened at 10, but loyal SOL customers were forming a line on the sidewalk by 9:15! When we unlocked the doors - whoosh - by 1:30, we were SOLD OUT and done. It was as if it never happened. Behold the photographic evidence:

 - 9:59 AM -

- 10:01 AM -

- 1:30 PM -

Thanks so much to SOL girls Janelle, Tracie, Kendall, Maggie and Laura for working the event. And especially to all the Facebook fans who turned out! We got great feedback and it seemed like everyone got to go home with at least one deal of the century.

We will be doing more of these; not sure when. To be in the know - stay tuned to Facebook! If you missed it, don’t worry. Mark your calendars for the Sidewalk Sale July 21 - 25th...which as you know is the biggest sale event of the summer!