Thanks to all the SOL Girls and
their significant others who attended the launch party for our newest brand,
Empreinte. It was such a fantastic night.
Champagne flowed and SOL Girls had
a blast. I loved having Paolo Fabrizio, owner of Empreinte, and Kim Levan, Empreinte’s
sales manager, at the party with us. I got to introduce our enthusiastic
customers to them. Later over a late dinner at Sushi Den Paul and Kim shared
with me how much the gals they spoke with love shopping at SOL. I was very touched to hear this. It is always nice to
know that the special effort Jeanie and I put into style selection makes our SOL
Girls happy.
Speaking of happy, if you were one of the lucky girls there at the Empreinte event, then you had the chance to have whatever you wanted embroidered on your bra in addition to one of Empreinte’s Eiffel Tower cameo charms.
Cheryl Row was our super seamstress with her fancy Bernina embroidery machine. She was awesome! Cheryl was patient with every SOL Girl and made sure each bra or panty looked absolutely perfect. It was so fun to pick out your font, thread, and bow color.
Some of my top picks were Ooh La La, Property of Charlie, and Asma Rocks!
Now what to say about the new Empreinte bras themselves? They are so comfortable and beautiful that on the day of the party we sold an amazing 71 pieces! That's a lot of love for our newest addition in the D cup and larger category.
I encourage any SOL Girl who
missed the party to head in to the store and try on the new Empreinte collections.
If you make it in before the end of the month, you will still have the
opportunity to have Cheryl customize your purchases. Thanks again to all my
staff and to everyone in attendance at our special shin dig!
Xoxo,
Cindy
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