Thursday, June 24, 2010

V-A-C-A-T-I-O-N-!

It's the time of year when we pack our bags and hit the road. Summer vacation time! The SOL Girls are on the move - traveling off in every direction, seeing the sights, relaxing, rejuvenating, and having wonderful summer adventures - from Belize to New York, Austin to New Orleans, Puerto Vallarta and beyond... and no matter where they are, you can guarantee their suitcases are packed with great lingerie. 

Here's some of the SOL Girls favorite tips for summer get-aways!

JMK says, "I bring two panties for every bra, especially if I'm going on a beach vacation where you're in and out of swimsuits. If I'm taking mostly casual attire then I bring non-contoured styles that can dry quickly... and I always bring some Forever New in a zip lock bag for quick rinse-outs in the hotel sink!"
 
Cindy says,  "Never leave home without double-sided sticky tape and Bring It Ups. They can save any outfit!"

Krista says, "Even if I'm traveling in the middle of summer...I always bring a robe or caftan...that way if I need to answer the door for room service or run down to the front desk I don't need to get dressed! Plus, it's a nice touch of home after a day of exploring somewhere new!"

Anna says, "I always make sure to pick out all my outfits before I decide which bras to take with me. That way I know I have all my bases covered. I also make sure I have my Embrace with me, just in case I need to hide my straps!"

And Jordy shares, "Having just been to the hot and sticky state of Texas, I brought all my lace sets (basics and fashion) to have less bra on and be a little cooler...I also brought a couple of Prima Donna satins for my days around town in t-shirts. I always bring along the matching set and an extra Hanky Panky to have on hand. I don't do laundry on vacation!"

Do you have summer packing secrets? What's your favorite lingerie for the easy, breezy days of vacation? We'd love to hear all about it on our Facebook page! Fan us and let us know.
Until next time, I'll be the one with the wind in my hair and an umbrella drink in my hand...


Thursday, June 17, 2010

Perles of Wisdom.

We're super excited to introduce Perle - the new basic that just arrived from Prima Donna. If you're already a Prima Donna girl, you know that they offer some of the most beautiful and comfortable bras and panties - in sizes from 34C to 42G!


The Perle is a great addition to the Prima Donna line...with new styles like a contour plunge, a contour strapless, and a breath-taking high-waisted panty. Yowza.



The Perle Contour Plunge is perfect for v-necks or button-up blouses, this style offers smooth support and a fun detailed strap that will look adorable peeking out of your summer tops. We've got it in cafe latte (perfect for under white) or sexy black.


The Perle Contour Strapless...Think you can't wear a strapless? Think again, ladies! This gorgeous new style from Prima Donna won't let you down. A silicone ribbon runs around the inside of the bra and keeps it right where you want it. If you try it, you're going to love it - and probably spend your whole summer in strapless tops!

The Perle Non Contoured Wire Bra is smooth and minimal with pretty but subtle details. Feminine embroidery on the strap, small pendant between the cups...and there's a secret element! A hidden panel inside the cup pulls you forward, making you look fabulously skinny! You'll feel beautiful - and comfortable - all day long.  And take a look at this gorgeous high waisted thong.  Perfect for under form fitting summer dresses.

Monday, June 14, 2010

Summertime...and the bra solutions are easy!

We're finally out from under all the sweaters and jackets and can have some fun with cute summer styles - but if you've like most girls, I bet you've got a few awesome sleeveless and strappy pieces that stay in the closet because you just don't know what to wear...underneath!

Well - we've got some great solutions for you - and to demonstrate, we had some of our very own SOL Girls model their favorite summery fashions...

First up is Krista - she is wearing a gorgeous white plunge top and to make it even more dramatic, the top is cut in on her shoulders. Total Hollywood, no? Her brilliant solution is the lovely Prima Donna Babel bra .  This lace bra is completely invisible under her tailored white shirt and is a beautiful option instead of a plain nude bra. And to keep the straps from peeking out, Krista added the Embrace Bra Strap Solution. Voila! It's now a racer back. 



Check out the back - you can't see the bra or Embrace at all. For $10,  the Embrace is really one of the best gadgets to have in your bra wardrobe. You'll find yourself using it for all your summertime tops! (One SOL Girl we know keeps an extra in her purse to hand out to friends!)
 

Next up, the adorable Helen is ready for a day in the sunshine or a night on the town. She layered her cute lacey racer back tank top with the L'Aventure "Dottie" in Opaline and to jazz it up...converted it to a halter! Super cute and such a fun look. A great way to let your straps show!


Next is Jordy. She's wearing a breezy linen dress that totally says "Summer!" But - the sleeveless dress straps cut in a little toward the neck. Her solution? Wear a bra the same color of the dress...if it peeks out, it coordinates so well it looks planned. Jordy's always thinking! Her choice was the perfectly lovely Romance A Kyoto by Aubade. Love that color, don't you? 


Our final volunteer model is Janelle. Her super cute dress has such a distinctive neckline and such tiny spaghetti straps...what to do?  She removed the straps from her black Daisy bra and wore it as a strapless! Great, comfortable solution - with no tugging...and no straps showing!

Do you have a summer top that gives you fits? Bring it in! We love to help find just the right solution so that you're getting the most out of your summer wardrobe!  Thanks to all our awesome models!
PS - Exciting news...we're adding to our team of SOL Girls! Do you have what it takes to be a SOL Sales Associate? We'd love to talk to you about our full-time, salaried position with incredible benefits that include health care, vacation time and an excellent store discount! Previous retail experience is helpful, but not required. Interested or know someone who is? Email your resume to salescareers@sollingerie.com




Friday, June 4, 2010

A super duper exclusive club. Wanna join?

What do 890+ folks know about SOL that nobody else does?  Well, all sorts of great stuff. Because they're our "friends" on Facebook! They get to see product before anyone else - often, before it's even displayed at the store. They see "behind-the-scenes" stuff like our fun photo shoots, or all the craziness that happens as we're getting ready for the Sidewalk Sale.


(AND - Psssst. Keep this part to yourself: They also know about Secret Facebook Only Events. Like our one day only Super Secret $10 PJ Sale.)


Heard of FDF? If you're a Facebook Fan you know it stands for Free Daisy Friday! Every Friday, one of our awesome Facebook friends wins a free Daisy bra! Just for doing nothing but "Liking" SOL...which honestly, how could you not? (wink wink)


Need more? Through the end of the month, if you post a picture of your cute Daisy (or other) bra strap out on the town, you're entered for a $300 SOL gift card. I know, right?  We've got pictures of Daisy's in Grand Cayman, Mexico, Asia and jumpy castles! There are Daisy's at lunch, cocktail hour, graduations, out dancing, lazy afternoons at home, and Rockies games. And, there are Daisy's in cars, on scooters...even in a helicopter! We love seeing all the places those Daisy's go!


But, our favorite part of Facebook is the fun feedback we get from all you SOL girls out there. We get to hear what you like...what you LOVE, and answer your questions. It's such a great way to be a part of the awesome community of SOL! See you on Facebook!

Tuesday, May 25, 2010

It's the season for whites. Are you ready?

Memorial Day is just around the corner, which marks the time of year the fashion gods have deemed it acceptable for us all to pull out our white pants, shorts and skirts! Nothing looks more summery and fresh than white - but you've got to make sure you're wearing the right stuff underneath, too!

For white tops, a nude, smooth bra is the way to go. The Daisy bra in the NEW Cafe Latte color is perfect - and perfectly versatile, too. It's invisible under a white tee or tank, or convert the straps for halter tops or v-neck dresses. And for those strapless tops or ones that have skinny straps, choose the strapless bra - which actually does stay up! No tugging required.

Forgo panty lines, my friends! A nude colored thong is the best bet, and is invisible under white. Some SOL girls prefer the boy pant...have you tried one? They're a great choice under a skirt. Especially on windy days!

Reminder - we're closed on Monday the 31st in honor of Memorial Day - so come see us Saturday!

Friday, May 21, 2010

Va-va Vroom. Fuel your bra wardrobe.

If you're looking for something to add spark to your summer, look no further. We're excited to have the Kensington from Prima Donna at SOL for it's third appearance...and this time it's in stunning Bouganvilla Fuschia, which can best be described as: Wowza.



Besides the terrific color, the Kensington has special attention to details. Split straps and oversized flower lace add to the luxurious styling.



Overall, it's a spectacularly indulgent addition to your bra wardrobe. Va-vroom.

Thursday, May 20, 2010

Pssst. Can you keep a secret?

Our Super Secret Facebook Only PJs Sale was a huge success!


If, right now, you're saying, "Wait! What Super Secret Facebook Only Sale?" then I suggest you go to Facebook sooner rather than later and "like" SOL! Then, you'll hear about all the very special Facebook-only stuff that's going on.


Like Free Daisy Fridays. And Show us your Straps. And...Secret Sales!


It was our first time doing an event like this - and what a blast it was! It was nothing but PJs...and get this. Everything was $10. No kidding. It was sort of like a sample sale - racks of stuff, various sizes, some matched, some mis-matched - but all great stuff in great condition.


The best part was that we held it at a "Secret Location," not at the store, which made it all the more fun.


The trick to getting the best stuff was getting there early. The doors opened at 10, but loyal SOL customers were forming a line on the sidewalk by 9:15! When we unlocked the doors - whoosh - by 1:30, we were SOLD OUT and done. It was as if it never happened. Behold the photographic evidence:


 - 9:59 AM -

- 10:01 AM -

- 1:30 PM -


Thanks so much to SOL girls Janelle, Tracie, Kendall, Maggie and Laura for working the event. And especially to all the Facebook fans who turned out! We got great feedback and it seemed like everyone got to go home with at least one deal of the century.




We will be doing more of these; not sure when. To be in the know - stay tuned to Facebook! If you missed it, don’t worry. Mark your calendars for the Sidewalk Sale July 21 - 25th...which as you know is the biggest sale event of the summer!