Why do SOL Girls love Prima Donna?

In the words of SOL Girl Anna: "Prima Donna changed my life. Tears came to my eyes during my very first fitting. The quality of these bras cannot be touched and they fit me like a glove. Prima Donna gives me the confidence I've always searched for. I'd struggled with my large size my entire life, until Prima Donna entered my world. It feels like the bras were specifically designed for my physique and I couldn't feel more beautiful."


Cindy says, "Prima Donna is unique due to their fit, comfort and beauty. We have tried loads of different lines for the big boob gals. Nothing compares!"


"Where do I even start?," says fitter Jordy. "SOL loves Prima Donna because of its unmatched quality and support combined with beautiful lace patterns and colors. Prima Donna fits me better than anything else and I will be forever spoiled because of this brand. I never knew how phenomenal my clothes could look until my first Prima Donna, and I will never go back--nor will our customers. Putting those bras on my customers is just as enjoyable for me as it is for them. THANK YOU, Prima Donna, for everything! "


According to Kendall:
"Prima Donna is always such a transformative brand to put on people. You look at a gal when she walks in and you know immediately, "I am going to change your world today." The bras are consistently of the highest quality, impeccably designed and constructed, and stunningly beautiful. Prima Donna makes my job so easy and rewarding. There is nothing better than seeing a women stand up straighter not only because she is getting unparalleled support, but also because she feels a renewed sense of beauty and confidence."


Lara says, "I love to sell Prima Donna because it fits so great that each and every girl who wears it feels like it was made especially for her. I love to wear it for how unbelievably comfortable they are and how pretty I feel in them!"


And in the words of Krista:
"Prima Donna bras are beautiful and functional...who knew my everyday bra could be so gorgeous!!! I love the classic colors and styles that fit a curvy figure like mine."


To see Prima Donna's Spring/Summer collection click here.

We love our Moms!

Growing up, I probably didn't appreciate everything that my mom did for me and my three sisters. Now that I'm a mom, too...I can't fathom how she kept it all together. I'm certain there were days she'd have preferred to pack her bags and head for a few weeks at a spa - but she was always there for us. 


Aren't moms great that way? "It's the hardest job you'll ever love," is true, though. No one is more dedicated, committed or a bigger influence on most of us than our dear Mommies. If you're like me, you have all kinds of Moms in your life - Mom, Stepmom, Grandmom, Mom-in-law, Second Mom... Mother's Day is the perfect time to tell all those unbelievable women in your life just how important they are to you.


What Mom doesn't deserve to be cute, comfy and loved on Mother's Day? And, of course, we have the perfect way to make sure that happens!  

(how cute were Janelle's and Lindsey's Mom back in the day when they were new Moms? - I would totally love to rock pigtails like that!)

Mother's Day is Sunday, May 8th, so from now until May 7th (we're not open that Sunday, so plan ahead) we will give YOU a free gift when you get a gift for your Mom - or Moms!  


Spend $200, and you get a $50 gift card for a future purchase.  Spend $400, you get a $100 gift card for a future purchase. (Gift cards cannot be used the day of purchase.)  Check out some of our cozy choices here...


Come in and celebrate the Moms in your life...and treat yourself at the same time!


Here's to Moms!


xo, Cindy

Aubade Zurich Runway Show - featuring vintage and current collections

Défilé Aubade Zurich Fashion Days 5 Nov 2011 from Aubade

Take a little break from your day to enjoy the Aubade's runway show featuring 50 years of lingerie and vintage collections as well the stunning styles of this year's collections.

Save the planet. And look really good doing it.

Have you seen our super cool tote bags? They're not only good-lookin' and handy, they've got a secret past. They are each made from one of our store banners or billboards. We didn't want all those big beautiful pictures of our SOL girl, making her way across the state in her adorable SOL lingerie, ending up in a landfill, so we create fabulous bags from them. Westword magazine even gave us a "Best of" award for our efforts!

To celebrate,  every purchase at SOL on Earth Day receives a free bag! It's a $27 value - and you're going to look great carrying it around town to do all your shopping. Plus, you'll know you're doing your part to make the earth a little greener - and a little more beautiful!

Just mention this blog, Facebook or Twitter posts about it, and you'll be rocking the recycled SOL billboard bag.

What? You're not a Facebook or Twitter follower yet? No better time than the present!

PS - The new Cosmic Blue Daisy is here - and it's super cute!

Why do SOL Girls love Marie Jo?

In the words of SOL Girl Helen: When I think of Marie Jo, the same attributes always come to mind: classic, comfortable, and superior quality. Above all, it makes women feel feminine and beautiful.

In Kendall’s words:  “I love Marie Jo because they are wicked comfortable, smooth, and always super cute. Their bras always have really intricate, luxurious, or fun details that they put in discrete places so they won't show under my thinner, lighter tops. They use flattering colors that are in trend with fashions for the season, so they always match with my new wardrobe selections.”

Anna: Marie Jo astounds me every season with the fashionable color selections and the attention to detail on the lace. The Marie Jo lace push-up cup is genius and looks phenomenal on any body type.

Lara : I love wearing and selling Marie Jo’s because the colors are very fun and they are always comfortable to wear!

 Jordy: I love putting Marie Jo on my customers for the simple fact that it is by far the most consistent brand we have. The fit is always flawless, and the look is always elegant and so feminine. Once the size is nailed down, the customer has so many phenomenal options that will all be perfect for her. And let's be real here, all I needed to say was "Daisy," and I could have been done :)

And last but not least...

Why I love Marie Jo by Cindy Johnson

Daisies are yellow,

Dots are mellow

Lace is lovely in all colors!

Enough of my attempt to be poetic.

They ship on time, fit great and Colorado Sol girls love them!

Spring forward!

I've always lived in Colorado, so to me, spring break is a delightful end to the monotony that winter can become. As a kid, it was a week to ski with no jacket on, or "lay out" for the start of a summer tan...as a college girl it was a chance to blow off steam before end of year finals - on a beach if we were lucky. Now, it's a time to let my daughter relax and be a kid, make summer plans, play games and read books together...whether that's on a beach or in the mountains makes no difference!


This year, we'll be headed to Buena Vista with Jeanie and her family and I can hardly wait for giggly nights in cute PJs with movies and big bowls of popcorn.

The other SOL girls have their get-aways planned, too!


Lara just got back from a week in Vegas where she wow'ed the Strip no doubt with those incredible eyelashes and vast array of Paris Tights. Girlfriend can seriously rock the tights. She won't say how she did at the Blackjack table, but we did notice she's been brown-bagging it all week.


Kendall spent some time with friends in Steamboat, skiing, dining and generally forgetting the world exists while she pretended to be a celebrity in very oversized sunglasses and a different Lise Charmel set each day under her ski clothes.

Janelle has returned from a whirlwind trip to Miami where she says she used all of her Spring Break "Essentials" - Aubade swimsuit, Bring-it-ups, and double-sided tape. (But not all at once.) Needless to say, we are anxiously awaiting the photo documentation of some of the items...here she is with some of the other pretty peeps of Miami making a splash in her Aubade one-piece. Lucky us the paparazzi caught this shot! 

I love hearing about other people's get-aways, don't you? So...for the next few days, we'll be asking you to share your favorite vacation photo with us on Facebook...on March 31st, we'll pick a winner to get a $100 SOL credit. 


In the meantime - have fun planning your spring celebration - be sure to stop by for your essentials! 


xo, Cindy

Back to Basics Sale Survival Tips!

Want to be a savvy SOL shopper? Well good for you – read on to learn how! We’ve changed things up a bit for our Back to Basics Sale to make things easier on all of us!

• Our 15% OFF Back to Basics Sale
• 15% OFF favorite basics and brand new spring collections
• PLUS...we have fall collections marked down even lower AND you still get the 15% off mark-downs!

 Use your Buddy Pass! Share your coupon with a friend, daughter, your mom, your girlfriend or your co-workers.

And now...for the Sale Survival Tips

THE DATES – we’ve added extra days to our sale so that there is plenty of time for everyone to shop. The sale starts on a WEDNESDAY. And the big news…drumroll please… is that we are OPEN ON SUNDAY MARCH 6th from 10-6, too!

PARKING - Don't pay for it. Just don’t! Because WE DO! The new smart parking meters have been installed which are AWESOME but every SOL Girl’s got a pocket full o’ tokens and we love to share them!

THE WAIT LIST - We want each and every SOL girl to get the attention and service you deserve. Our fabulous hostess will assist you efficiently to pair you each with the next available fitter. Stop to see us first to get your name on the list we will call you as soon as a room is available. Wait times vary and are often shorter during the week.

BECOME A FACEBOOK FAN - Why? Because we tell our FB friends stuff we don't tell everyone. Like FB only sales and special give-aways and nifty stuff like that. It's like being in a secret club with really nice cool girls. We're the queen of 5 minute contests...where you win SOL Bucks! Plus, throughout the sale, we'll post on Facebook and Twitter...you're going to want to be connected.

GOING TO BE OUT OF TOWN? First of all...we hope it's to somewhere warm! Secondly - don't fret, SOL Girl! We'll have fitters available on the phone to help you shop the sale early. If we're super busy, leave a message, and we'll be sure to call you back. Call 800-466-1356!

Can't wait to see YOU at our Back to Basics Sale!