Day Four: Sexy Chic in Paris

You may be saying to yourself, "How could a trend in lingerie be sexy chic?" Isn't that an underlying theme for everything designed in the panty world? Au contraire mon frère! There has been all kinds of interpretation of this provocative styling. There are lines that are dedicated to sweet, fun, basic, romantic, classic, or trendy. The good news is, every designer put a version of the sexy chic in their line. The idea is to seduce the eye without being vulgar.

Menswear has also been a big push because stats say 62% of guys undies are bought by women.

Menswear has also been a big push because stats say 62% of guys undies are bought by women.

This fun interpretation with hand cuffs was genius on Aubade's part. The ad campaign Aubade uses in French is called lessens in love. This ad says "Double Check His Attachment". Flo, the male model in the ads was there to sign autographs as well as to show off the new line. Do you think Jeanie and I are having any fun?

Life at Sol just isn't complete without tights. So ... guess what lovely things Le Bourget did with the trend?

The last 2 little numbers are from a new company we found on the last day of the fair. Both are special in their own ways. The first is Revanche del la Femme, a new collection of bustiers from Germany. The other is my special love: Silk. It is a line out of Lebanon called Lala Rose. I am shown here in the Hollywood sexy chic gown and robe, but she does lots of looks in both long and short styles.

Enjoy all the glam! Ladies, let's make our lives just a bit more sexy just for ourselves!

 

XO,

Cindy

Savvy SOL Shoppers: 20% OFF EVERYTHING you want

SOL’s Customer Appreciation Sale is FAST approaching! Don’t get me wrong – SOL appreciates its customers 365 days a year, 7 days a week, 24 hours a day but with this sale, we really get to show our SOL Girls (and their significant others!) how much we appreciate each of you.

2012 Customer Appreciation Sale

November 7th - November 17th

- including Sunday, November 11th from 10-6pm - 

Our BEST sale of the year has been extended to 11 days. Yes, 11. Why is it our best sale? EVERYTHING is 20% off. Everything. That's right, everything is on sale!  During our Customer Appreciation Sale, your entire purchase is 20% off. And you could save on current, just-arrived gorgeous new merchandise, too.  

This is YOUR sale.  It's 20% OFF everything YOU want.

Daisy bras: 20% off. Every style. Every color – Including the new Majestic Purple Daisy. Bananas, right?

Andres Sarda. Straight from Spain and utterly irresistible. 20% off.

Aubade: 20% off. It’s so new the girls are unpacking it as I type!

 Cozy-chic Natori sleepwear: 20% off.

 Even SOL’s famous Le Bourget Paris Tights: 20% off!

I could literally go on for pages.

Never been to a SOL Customer Appreciation Sale? Fear not!  I called a few of our professional SOL sale shoppers and asked them for some tips and tricks when it comes to shopping the big sale. 

So here they are: SOL Sale Secrets from our Savvy SOL Shoppers ...

Joy: Get on the waiting list! The wait is never super long but getting on the list for a fitter as soon as you get to SOL is a definite time saver. Even if I think I'm just going to pick up some PJs, I sign up just in case I find a little fancy fancy from Aubade!

Lauren: They always say this on their website, but it's true. I never pay for parking when I go to SOL! Besides having "the girls" taken care of, my car is too. Run in for a token, and you're set without worrying about parking tickets!

Marianne:  Take a friend. My BFF recommends things that I wouldn't choose for myself, but turn out to be my favorites!

Katie: Did you know you can place a phone order during the sale and still get your 20% off? I travel a lot for work and found this out last year. I just spent a few minutes on the phone with Anna, she packaged up everything I wanted and by the time I got home on the weekend, it was on my front porch. Like magic, I tell you.  (want the number to call:  1-800-466-1356).

Ali: Go more than once! I always see things the second time that I can't believe I missed on my first visit. 

Haley: I always plan ahead! I cruise the website first, then go to the store a couple of days before the sale, and then I make a list! I also make a separate list for my hubby –

that way, I know I'll get exactly what I want for Christmas and he'll save 20%.

And don't forget: keep an eye on our Facebook page for contests, info, and more during the sale!

xoxo,

Cindy