What fun we had yesterday! I love my job. I've been lucky to have had many special milestones in my business career and one of the best, is the opportunity to guide designer teams in their direction for new
colors and styles. This is the third collection where I have previewed all the new designs we are bringing in for all you Sol girls. I'm thrilled that my expert fit knowledge from years in the fitting room and my love of beautiful lingerie has me influencing future European design collections that women all over the world will wear! I'm honored and flattered that my expertise is sought after in this way, and really, it is so awesome!
We started the day checking in with Igneas Van Doorselaere, the CEO of the company. He's always
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| Ignace CEO and Inge North America Sales Director of VDV with the gang! |
interested in hearing how Sol is operating. He loves the enthusiasm we Americans bring to the lingerie world. We were proud to inform him that the store is stronger than ever and all you Sol girls love the products Van de Velde delivers to us.
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| Me with Lien, designer for L'Aventure |
The meeting continued with all three of the brand designers to discuss my views on colors and styles for their Fall/Winter 2014 collection. No one else in the world, outside of the design teams, has even seen the designs. We first met with Lien, designer for L'Aventure, then Lieve responsible for all those Daisy bras, and lastly Lisbet who is in charge of PrimaDonna. They head the design teams at the global office in Schellebelle.
We spent the day discussing their collections, looking at their designs, color selections, fabrics and styles. Although everything we talked about needs to stay "under wraps" I can tell you one thing...they listened to us
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| Lieve designer for Marie Jo showing the new Daisy color |
for the new Daisy color and it may or may not be being named after SOL! And, I can promise you that you're going to love the styles Marie Jo and PrimaDonna have in store for us! It's been a great trip! I'm so thankful to have such a strong and close relationship with Lien, Lieve and Lisbet. Sol is proud to be one of their largest distributors of their brands in the U.S. Being able to provide the Sol touch in their newest collection means everything to me as a panty lover and as a Sol girl.
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| Lisbet, designer for PrimaDonna |
We're leaving Ghent and we're off to Versailles, France. It's our first time staying in the French countryside and we're thrilled to share some of the sights with you!
xoxo,
Cindy
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