"Women have power within, and Aubade wants to bring it out.
Their images are seductive; never demeaning.
Their intent is always to empower."
Aubade, pronounced "oh-bod," has two lovely meanings; a morning song, or a poem of lovers separating at dawn.
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| Aubade's "So Vintage" set. So perfect. |
Aubade has been making stunning lingerie for 103 years. The company's ideals and entire mission are founded on defining the Art of Love through lingerie. Along the way they have never forgotten fit, quality and purpose.
View Aubade's 2012 Spring and Summer collections here.
In their words, "Seduction meets fit meets function."
Aubade was the first company to design a matching set about thirty years ago. Before then, bras and panties were considered separates. Do you see now why I hold them so dear?
Eighteen years ago, Aubade started their Lessons in Seduction series. For Aubade, a photograph is not just a photograph. Each one has a sentiment. A personality. They recognize that women have power within and they want to help bring that power out into the open.
Their images are seductive, but never demeaning. "From the outset this campaign has revered the female body, in a gallery of spirited postures to be read every which way; as a sage, seductress, confessor, friend and lover. The Aubade woman is empowerd from within; she cherishes, tantalizes, bewitches, listens and stirs up trouble when necessary - as captured in the famous photos brimming with intent, saucy winks, double-entendre and playful puns."
Aubade has even translated their Lessons in Seduction from print to video that I think you're going to love as much as I do. Sit back and enjoy their playful Lessons in Seduction video. It will make you smile, inspire you...give you some great ideas...
Why do we SOL Girls love Aubade? Well. To start with, they have the most beautiful models on the planet. There is a magic behind an Aubade set. Women who wear it, love it. I feel incredibly sexy in Aubade. Just choosing it out of the drawer makes me tingle. There is simple power in it. The designers intentionally create a collection that gives something back women who wear it. And something extra special to the person who sees her wearing it.
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| Aubade's "French Kiss." Aptly named. |
Valentine's Day is just around the corner - many of us will choose our favorite Aubade to put on that day. Not necessarily for anyone else, just because of how it makes us feel.
xoxo,
Cindy
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