After the sale, as the sales girls and I were chatting and we were discussing what it is that brought women to SOL, and allowed them to wait patiently in hour long lines for a fitting.
We all agreed that there is something about wearing nice lingerie, whether a matching set or a beautiful robe, that really can make a woman feel special and good about her self. We also hear, more often that you realize, how a bra fitting is actually life changing for a woman. She's more comfortable, she's more confident, she learns that other women have her shape and size…all of this does wonders for a woman's confidence. I believe it is this intangible aspect of lingerie which inspires many women to buy it. It can just make you feel darn good about yourself.
Simply stated. Beautiful bra: $110. matching panty: $51. Feeling great about yourself all day long: PRICELESS!
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