Imagine if you will a Road Trip! Think Thelma and Louise, a free-spirited way of mind, the open road and a suitcase full of panties. Join your favorite SOL girl as she travels cross country, and stops along the way to take in the sights, hang her unmentionables out to dry and sip martinis in a plastic lawn chair while a certain pink plastic flamingo keeps her company. She is beautiful, she is fabulous, and she is a SOL girl.
Throughout the year, you will be able to view snapshots of her adventures (and her unmentionables) as we join her on a trip cross country, and she sends you loving postcards from the road. Keep your eyes peeled for these images in your mailbox, our stores windows, magazines and elsewhere throughout the next year. In early June we spent the weekend in Buena Vista, Colorado with a team of 15 people, to make this year’s ad campaign come to life. We can’t contain our excitement about the images from the shoot and are excited to share them with our customers! To celebrate the launch of our Road Trip ad campaign, we invite you to click below and watch the 'behind the scenes' video of the photoshoot! So, pack your bags for SOL- your bra fitting destination!
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