I've been buying bras for a long time, and there are lots of aspects to consider when bringing a new line into the store. Sadly it is not just about how pretty is the lingerie (I would love it if that was the case!) Quality, design and shipping ability also play a factor in our decision. When we learned about the Prima Donna brand years ago, they stood out in all these areas. The Prima Donna brand has existed since 1865 and has always specialized in fuller figure styles and sizes. Jeanie, Janelle and I had an opportunity to visit their factory in Schellebelle, Belgium a few years ago and see firsthand just why they are one of the best companies to work with in the business. 
On the factory tour we learned that there are 52 parts to a bra and every one is meticulously tested for strength, durability and consistency. They even test how well it will hold up in the washing machine! The season's colors are selected TWO YEARS before they are ready to be sold to stores, and they thoroughly combine the expertise of computers and machines with the tried and true human eye to double and triple check for problems!
So the 'behind the scenes' love of Prima Donna comes from their professionalism, quality of product and consistency. Yet most importantly, the brand never fails to deliver with impeccable styling, supportive structure and comfort, and fabrics that make even the bustiest gal feel like a million dollars. That is why I love Prima Donna!
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