Thursday, January 6, 2011

Confession: I'm a matcher.

I can tell you the exact moment I became a matcher. I was 16 years old and was in the natural habitat of the 16 year old girl. The Mall. It was Southglenn Mall and my friends and I wandered into a big department store called Fashion Bar. Suddenly, the clouds parted and angels began to sing...I was in the lingerie department and I saw racks and racks of pretty bras...with MATCHING panties.  Heaven.

From that day forward, I have always purchased the exact matching panty for every bra I own. If they had sold out of the panty but I JUST HAD TO HAVE the bra, I would search out the closest color and style match so I'd have a set. 

Would you leave the house wearing one stilletto and one sneaker? That's how I feel if I'm wearing a panty that doesn't match my bra.  They're made in sets for a reason. They belong together. 

When I'm travelling - especially in New York - I not only wear matching sets, I choose my most beautiful. Why? In case I'm hit by a taxi, of course. Who wants to be embarrassed in front of a cute paramedic? I'd be mortified if I was laying in the florescent lights of an emergency room in a blue bra and red panty. 

When my husband and I were young and backpacking through Europe, I left my matching sets back at home. We were staying in hostels and I was petrified they might get stolen. I remember the first night there, as we got undressed...my husband was shocked! It was the first time he'd ever seen me not matching.

Another favorite European moment is when Jeanie and I were shopping in Paris. As we waited in line at Galleries Lafayette, we couldn't help but notice the woman in front of us. In her mid-60s, she was glamorous and everything you picture a French woman of sophistication to be. What was she buying? Several bras - with a matching panty for each...but not only the panty - she also had the matching garter belt! My hero.


Want to know a secret that will make your whole day better? After you shower in the morning, put on a matching set to do your hair and makeup. You will feel fierce and unstoppable the rest of the day. I do it every morning - and it's a wonderful ritual to remind you that you're beautiful, strong, capable. Sexy.

So. I want YOU to discover the joys of matching! How? SOL is offering a matching panty promotion this month!  If you bought a bra, any bra, from us in 2010, come in and get the matching (in-stock) panty in January for 25% off. Even if you bought a panty with your bra, come get another one for 25% off.  (The discount applies to phone orders too!)

Admit it, you wanna be all matchy-matchy like me!

Love, Cindy

Friday, December 24, 2010

Happy Holidays from SOL!

We hope you're snuggled in with visions of sugar plums dancing in your heads - we know we are!

Have a very merry Christmas - we will be closed from December 25th through January 2nd so that our SOL Girls can spend some quiet downtime with their families during this special time of the year.

We'll see you bright and early (well, 10 am!) on January 3rd - and will be happy to honor your returns and exchanges then.

xoxo,

Cindy

Tuesday, December 21, 2010

He sees you when you're sleeping...

This time of year I cannot help but hum Christmas carols all day long. "Santa Claus is Coming to Town" is one of my favorites - I can remember being a little girl and squeezing my eyes shut as tight as I could so Santa would know I was sleeping...and, admittedly, I spent a lot of time worrying if I'd been nice enough - or too naughty.

 
The great thing about being a grown up is that being naughty is just as good as being nice! And SOL girls always have just the thing to wear no matter what list Santa has us on.

Feeling nice?  Check out these choices for opening presents...

 
Eberjey PJs - absolutely appropriate in front of the in-laws and super duper comfy too!

Eberjey Chemise - Fun and flirty and perfect for stocking-hanging - and loads of colors!
Munki Munki Jammies - in cotton and bamboo and silly prints like pie and sock monkeys!

Feeling naughty? We've got something to spice up Christmas Eve, too...

Aubade Abrazo Tango - Anything with "tango" in it sounds good to me. Spicy!

Eberjey Peek-a-Boo Chemise. Two words: Va. Voom.

Aubade La Muse Endormie - Lip-bitingly naughty. And it fits perfectly in his stocking.

Isn't it fun getting to be naughty...and nice?  
Only a few more shopping days until the big day - we've got a lot of great gifts under $100...until we see you again, if you hear someone singing Jingle Bells - it's ME!

xo,
Cindy

Thursday, December 16, 2010

Jingle Bell Rock! - A Special Party Update from the SOL Girls.

Do you know what SOL girls dream about 364 nights a year? 

The SOL Holiday Party! It is seriously the best night of the year. We dress up in our finest Christmas cocktail attire, grab a date and spend a sparkly evening with the best girls in the world!
Jeanie, Cindy, Jocelyn and Lara get ready to par-tay.

This year, we began the night at Devil's Food - a fantastic boutique bakery and restaurant on South Gaylord in Denver.
Marie and Anna sparkle!
We played lots of fun games while mingling during cocktail hour...from Operation to SOL Trivia!

"Raise your hand if you know the answers to esoteric SOL Trivia!  Good thing it wasn't girls vs. boys.

Dinner was UN. BELIEVE. ABLE. We enjoyed a hand selected menu that left us practically breathless it was so special. And yummy!

Krista, Bruce and Jordy share an after dinner embrace. Either that or it was a victory hug after winning Operation.

Helen and Kendall ready themselves for the after-party...


To work off our dinner, we skipped down the street to MAX's Bar and Grill. Guess what was waiting for us? A Karaoke machine on the back patio! Can you say "best bosses in the world?" 

Kristen, Jeanie and Barb wait to sing "Islands in the Stream" by Dolly Parton and Kenny Rogers.
Gloria and Cindy wow'ed everyone with their interpretation of Stairway to Heaven.


Tracie, Jocelyn and Lindsey discussed what really constitutes "classic" rock. They decided "aw, who cares!"
Marketing mavens Lindsey and Janelle rocked the house. Just by standing there.

We sung our little hearts out, we raised the roof, we danced the night away. And then, we went home and tucked ourselves into bed with visions of sugar plums dancing in our heads to the strains of our SOL girl voices. It was the perfect way to kick off our holiday season.

xoxo,
Santa's little helpers

Wednesday, December 8, 2010

The most wonderful time of the year.

Don't you just love the excitement December brings? Whether you celebrate Hannukah, Christmas, Kwanzaa or just the blessed end of a long year, the buzz is palpable. Twinkling lights, anticipation of warm moments with family - it's all perfect. And I gotta admit, I'm like a little kid when I see wrapped packages with beautiful bows and shiny paper! I love presents! Giving them or getting them - it doesn't matter.
My sisters and I in a photo from Christmas past. Can you see the visions of sugarplums and bra and panty sets dancing in my head?


In that spirit- we're making the holidays merry and bright at SOL! 

To make sure that you have all the time you need to shop, we'll be open on Sundays in December from 12 to 5. Sneak in and take care of all the special ladies in your life - from Hanky Panky stocking stuffers to a cashmere robe for mom - we have everything you need to show the girls in your life how much they're loved. It's also a great time to come in and pick out what you would like to see under the tree! We'll make a note to your file, so when Santa comes in, he'll get exactly the right thing. (Sorry Santa - but we really don't want a crock pot this year.)

How about a free gift for you? When you shop on Sundays, all purchases get a grab bag! You could find Forever New, a cute SOL luggage tag with 10% coupon, one of our sweet tote bags made from SOL billboards, Aubade goodies or even a Free $150 Gift Card! Shopping on Sundays rocks!

Would a $50 SOL gift card look good in your stocking? Well, when you spend $350 or more in December, that's exactly what you'll find, because we believe it's better to give AND receive! It's SOL's gift to you!

Want the chance to win $1000 Gift Card?  Shop at SOL during the month of December (or any store in Cherry Creek North) and sign up to win a $1000 gift card from Cherry Creek North!  You can spend it anywhere...but just think of all the bras and panties you could buy!!

We hope you're enjoying the spirit and fun of the season as much as we are! 

Love, Cindy

PS - Our Facebook friends get to hear about new products and give-aways before anyone else...click here to join them! 

PPS - Planning a winter getaway? We'll have swimwear in very soon!

Wednesday, November 24, 2010

Giving Thanks.

So often, the "thanks" part of Thanksgiving gets overlooked. We focus on turkey and gravy and pumpkin pie, football  and gas prices and airports. But it's a day to reflect and be grateful for all we have that makes our lives - not just our tummies - full.

When I list what I'm thankful for, my daughter and husband and sisters immediately come to mind - but then, right after, I am filled with such amazing gratitude for the family that SOL has created. The SOL Girls (and SOL Man) at the store are my family too, and I am blessed that they share the same passion for it that I do.

And, of course, the extended family for which I am so thankful is you. All the beautiful women we are so fortunate to know, the amazing ladies we've met - I get a lump in my throat thinking about it - the experiences over the years have been nothing short of fantastic.

This week, we posted a little note on Facebook - just asking you what YOU were thankful for - and you responded with answers "family and my Daisy bra" or "my kids and Prima Donna."

 It floors me to realize that what we're doing makes such a difference in your lives. And for that I am truly thankful.

The SOL Girls will all take Thursday off to be with loved ones so the store will be closed for the day. And, sure, there'll be gravy and football and pie. But there will also be a warmth in our hearts and a tremendous spirit of gratitude.

The store will open again Friday morning.

Happy Thanksgiving everyone!

Wednesday, November 10, 2010

OMG, we LOVE you guys!



This is seriously exciting and the best news EVER... 
we have extended the Customer Appreciation Sale! 

So now you can come in and ENJOY 20% OFF OF ANYTHING.
AND EVERYTHING
UNTIL NOVEMBER 20th.


Why?  Well - we realized that one week was just not enough! Even though we have all our SOL girls in full force during the Customer Appreciation Sale, we still noticed that the very people we appreciate so much (that's YOU) were having to wait too long for fittings. Our whole purpose of this sale is to show you how much we love you, and nobody loves waiting.

So, now mosey on in anytime from now until the 20th, and the discount applies. To everything. And the crowds will be a little smaller so you can enjoy yourself even more. It's a great time to come in and pick out something great for the ladies in your life - or to send in your loved one to get you exactly what you want this year...because no-one really wants to unwrap a Crock-Pot. 

To make your shopping even more fun - don't forget our Sale Survival Tips!
DO NOT PAY FOR PARKING.
Just don't! Because we do, sillies! Our kiosks have gone the way of the dodo bird, and you'll find "Smart Meters" in their place. And they need tokens....park the car, run in and get some from us! Every SOL girl's got a pocket o' tokens and we LOVE to share them!

THE WAIT LIST.
We want you to get every bit of attention you deserve - afterall, this is YOUR sale - and you're the reason we're extending it to the 20th. The first thing you should do (after asking for parking tokens) is get your name on the list! Our super fab hostess will get your name and mobile phone number and give you a call the minute a fitting room is open. Wait times always vary - but the experienced SOL shopper knows weekday wait times are often lots shorter.

BRING A FRIEND.
Because then, waiting is really visiting and a quick trip to CCN becomes Girls' Day Out!

This is the most important one...REMEMBER WE LOVE YOU.
We truly do appreciate each and every one of our loyal SOL customers. It's why we have this sale, it's why we get up in the morning. From the bottom of my heart, thank you.